What We Do
You’ve already made the strategic decisions. We help you carry them out.
Connecting the dots between brand and business.
We help brand leaders realize the potential of brand acquisitions through excellent program management and strong communications plans across the organization and the acquired companies.
We deliver C-Level point of view combined with detailed execution. We delve into the details and bubble up what is important ... to you, your execs, your board.
Optimize full value from your acquisition or brand investment.
We bring brand integration experience from multiple billion dollar acquisitions and years of experience serving brand leaders.
Navigating those challenges not yet anticipated along the road to full brand integration.
We quickly identify all key customer touch points so you don’t get blindsided.
We bring best practices to the task: branding and communications expertise, SaaS industry knowledge and digital marketing backgrounds.
Many of us are past Chief Marketing Officers and senior marketing leaders with deep experience in industry.
“The strategy-driven yet detail-oriented support from Brand Transitions helped us deliver a unified brand to market at speed after several acquisitions for our SaaS software company. All integrations or unifications are complex and full of pitfalls, but Brand Transitions took on that complexity, making it much easier for our team to stay focused on business results.”
— S. Glenzer, Vice President
Why Our Clients Hire Us
Success
Proven success with clients such as: CEB, Gartner, Diligent, Morrison Foerster where we delivered brand unifications, brand refreshes and product integrations on time and on budget.
Value
Playbooks, communications plans, checklists, templates that all help you hit the ground running.
Experience
Executive experience at major brands: AOL, MCI, Wells Fargo Bank where we have built diverse marketing teams to capture rapid growth.
Reliability & Innovation
We love setting audacious goals and meeting them. We brainstorm with our clients to deliver quality results in the required timeframes.
About Us
We’re a diverse team of strategists, marketers, innovators, and doers. We’re not afraid to set bold goals for ourselves and our clients, because we have the confidence and know-how to make things happen.
Our story began in 2012, when CEO and founder Donita Prakash started Other Division, which provided tailor-made marketing strategy to software and technology clients. Donita combines over a decade of Chief Marketing Officer expertise with in-depth experience working with a variety of industries including SaaS, technology, fintech, consulting, and everything in between.
Her passion for what she does has inspired her to lead and mentor startup innovation programs using the NSF I-Corps methodology at George Washington, George Mason and University of Maryland. She has also served on the board of directors of Reston INC-spire, a non-profit business incubator, and as an advisory board member of Medstar Washington Hospital TAPP program.
Our impactful approach to M&A change has set us apart as thought leaders in the field, which is why we have decided to focus our services and become “Brand Transitions”, a company who provides specialist teams committed to executing brand integration and unification strategy during and after mergers and acquisitions.
This is where we can make the biggest difference—helping companies retain and even gain brand equity while directing organized, communicated, frictionless, and profitable brand transitions. We ensure that both employees and customers alike are communicated to and excited about the changes, which marks a successful and smooth brand transition.
We are committed to doing the right thing for our clients and making smart recommendations that will help their businesses in the future. That’s our bread and butter.
Want to learn more? Interested in becoming a member of our community? Get in touch.